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“After assessments at a training center, I discovered that my

son had dyslexia and heard that word for the very first time.


At the time, I was teaching at the University of Calabar.

Imagine a lecturer who did not know what dyslexia meant.”

“After assessments at a training center, I discovered that my

son had dyslexia and heard that word for the very first time.


At the time, I was teaching at the University of Calabar.

Imagine a lecturer who did not know what dyslexia meant.”

“After assessments at a training center, I discovered that my

son had dyslexia and heard that word for the very first time.


At the time, I was teaching at the University of Calabar.

Imagine a lecturer who did not know what dyslexia meant.”

Ben Arikpo - CEO, Dyslexia Foundation of Nigeria

Ben Arikpo - CEO, Dyslexia Foundation of Nigeria

Ben Arikpo - CEO, Dyslexia Foundation of Nigeria

TBA

Problem: Nonlocal Users

My team and I were not local to Nigeria—we would face difficulties contacting and researching users.


Despite constraints, what steps did I take to design for end-user needs and pain points?

  • Used existing local/nonlocal user research

  • Conducted local/nonlocal user interviews

  • Met weekly with DFN's stakeholder and SME

  • Analyzed competitors and market solutions

Problem: Nonlocal Users

My team and I were not local to Nigeria—we would face difficulties contacting and researching users.


Despite constraints, what steps did I take to design for end-user needs and pain points?

  • Used existing local/nonlocal user research

  • Conducted local/nonlocal user interviews

  • Met weekly with DFN's stakeholder and SME

  • Analyzed competitors and market solutions

Problem: Nonlocal Users

My team and I were not local to Nigeria—we would face difficulties contacting and researching users.


Despite constraints, what steps did I take to design for end-user needs and pain points?

  • Used existing local/nonlocal user research

  • Conducted local/nonlocal user interviews

  • Met weekly with DFN's stakeholder and SME

  • Analyzed competitors and market solutions

Having time constraints, I rapidly ideated with my team by
gathering data over 2 weeks that will determine the MVP features

Having time constraints, I rapidly ideated with my team by gathering data over 2 weeks that will determine MVP features

When I grouped this input data together by similarity, 3 themes emerged:
Metric Tracking, Student Customization, & User Retention

When I grouped this input data together by similarity,
3 themes emerged: Metric Tracking, Student Customization, & User Retention

These 3 themes or Jobs-to-be-Done (JTBD)
told me how & why teachers NEED the MVP

Next, I ideated on features with my team
that could resolve the user themes/JTBD

Lastly, I prioritized features by placing them
into a distinct effort:impact category—finalizing the MVP

Navigation Map

Now with a finalized list of screens from the MVP, I started sketching and exchanging design ideas.

MVP: Dashboard

Now with a finalized list of screens from the MVP, I started sketching and exchanging design ideas.